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It encourages people across the organization to consider the user’s feelings, questions and needs.This is especially important with digital products and services.Therefore, focus the research on primary audiences.
A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship.
It may focus on a particular part of the story or give an overview of the entire experience.
You will gain a clear picture of where the user has come from and what they are trying to achieve.
If you write copy, it will help you to understand what questions users have and how they are feeling.
It will also help you to identify points in the process where they have given up. They could indicate that they are lost or confused. Tools such as Social Mention tracks mentions of a brand and whether those mentions are positive or negative.
Search data also provides valuable insight into what users are looking for, revealing whether your existing website is providing the right information. This will help you build a more detailed picture of users’ questions, feelings and motivations.It will come as no surprise that marketers often use customer journey maps.But more and more digital professionals are adopting them, too. If you are a designer, it will help you to understand the context of users.In fact, you might meet resistance from those who feel that repeating this exercise would be a waste of time.This is why gathering existing research is a good start.Often, this research will be out of date or buried in a drawer somewhere.Tags: Adult Dating, affair dating, sex dating