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Skittish singletons can then look the person up on Facebook, if they have mutual friends, and find out more about them.
In announcing its own dating service, Facebook has essentially cut out the middle man.
annual conference on Wednesday that the biggest social media site on the planet would launch a dating feature later this year.
The number of 55 to 65-year-olds dating online has doubled from 6% in 2013 to 12% in 2017, it found.
Still, online dating is still much more common in younger generations, with the share of 18 to -24-year-olds using online dating services nearly tripling from 10% to 27% in that time.
Location-based apps have exploded in popularity over the last 10 years. A decade ago, many sites were free or had minimal fees of around $20 a month.
It’s not clear, however, whether Facebook will charge for the dating service and, if so, how much. (charged $9.95 per month when it launched in 1995.) Today, dating sites can charge between $10 and $60 per month, depending on the length of the subscription.
“This is going to be for building real, long-term relationships, not just hook-ups.” The company is entering a crowded space: The dating industry is worth around $3 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. But it has one big advantage: More than 2 billion members around the world.
As dating pools go, they don’t get much bigger than that.Shares of Match Group which owns Tinder and Ok Cupid, were down 9.6% Tuesday following Facebook’s announcement.Several major online dating platforms—including Tinder, Hinge, and Bumble—use Facebook’s platform to connect profiles to dating profiles, using photos and first names in the app.“For instance, I use my Facebook profile primarily to build my professional visibility. Consumers may be put off Facebook extending its ecosystem into yet another part of people’s social lives, in the same way Amazon has done with e-commerce.I am in groups dedicated to professors, media practitioners, and LGBTQ activists. Still, Zuckerberg apologized for the privacy violations and said the company would review all third party apps accessing data on the site.“Facebook’s dating app’s effectiveness will be determined by how that algorithm calculates matches,” she said.Tags: Adult Dating, affair dating, sex dating