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Officials with the Better Business Bureau say they're regularly bombarded by complaints from hundreds of dissatisfied dating-service customers.Last year the BBB reported a 73 percent jump in complaints.Realize that you may not meet your match through a service.

Internet browsers also display an icon such as a gold padlock to verify that the site is secure. Since a trial period can mean so many different things on different sites, take the time to read the fine print about this — and if the fine print is hard to find, call the customer service number and ask for specifics.

Many consumers complained to the BBB about signing up for a free trial but getting funneled into a paid subscription instead. For safety and privacy reasons, avoid sharing your personal e-mail address with anyone you meet over the Internet.

Another key detail: Be sure the service offers a secure payment method.

When you reach the point of payment, the site’s address should contain an “s” after the “ like so: “https:”. The words “free trial” may sound straightforward enough, but in the world of online dating they might be anything but.

This information may not be as easy to get as you might think.

Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.

Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.

If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.

In addition to doing a general Internet search, you can visit this Better Business Bureau site to view a company’s complaint history.

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