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Women, on the other hand, become pickier the more partners are “on the market.” What does this all mean on Valentine’s Day?
If you’re on the market for a mate, it does seem advisable to worry a lot about appearances.
And this was a big factor for women, too: An equivalent increase in a man’s attractiveness raised the chances that a woman would want to reconnect with him by 12 percentage points.
Another study, of 10,526 participants in a commercial dating service conducted by a team of psychologists at the University of Pennsylvania, also concluded that the outcomes of such dates were largely determined by physical attributes such as height, weight, age and overall attractiveness.
However, women care about intelligence roughly twice as much as men.
In the speed-dating study, every point increase in a man’s intelligence rating (on a 1-to-10 scale) boosted the chances a woman would want to see him again by an average of 4.5 percentage points, while an equivalent increase in a woman’s intelligence increased the probability that a man would want to reconnect by only 2.3 percentage points.
Here’s where things from the Columbia speed-dating study get really interesting and a little depressing: Men valued women’s intelligence only until it matched their own, and they actually found women whose ambition exceeded theirs to be off-putting.
Disappointingly, this finding aligns with other recent research.
Forty-three percent of the time, these speed daters requested the contact information of the person they had just met.
The more interesting question is what moved that number up and down.
For one, they prefer men raised in more affluent Zip codes, while men show no such preference for a moneyed upbringing.
In addition, women are dramatically more interested in partners of their own race, while men show no such in-group preference.
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